Hello! I’m Gabriela Garcia, an editorial and marketing leader based in Chicago.
What I Can Do for You
I help brands and publications figure out what to say, where to say it, and how to make it profitable. I’ve doubled page views, generated seven-figure sales campaigns, and helped grow a beauty vertical by 98% (yes, really).
I can tell you exactly why your newsletter open rates are suffering and craft subject lines that fix it.
I'm also the person who can increase your conversion rates, grow your social following, and optimize your SEO.
My Skills
I know my way around paid media campaigns and affiliate partnerships, because why create great content if no one can see it?
I’m fluent in Google Analytics and love a streamlined content calendar.
From food to pharmaceuticals, beauty to best-of reviews, and style to services, I’ve written/edited it all!
Bonus: I’m experienced in prompt engineering and generative AI!
My Experience
Most recently, I was the Senior Commerce Editor at WellandGood.com. In this role, I crafted brand voice, established a comprehensive brand style guide with rigorous testing guidelines, and implemented a cross-platform commerce content strategy.
I also served as the Senior Beauty Editor at Editorialist.com where I led the vertical through expansive growth. Previously, I was an editor at The Everygirl Media Group, and my work has been featured in InStyle, Glamour, Parade, Fashionista, Bustle, The Pioneer Woman, Her Agenda, Remezcla, and more.
I’m currently working on content across The Arena Group's portfolio while consulting for Sephora-facing beauty brands.
No matter your scope or format, let’s work together to deliver your story with impact and precision.
Services
-
Editorial
Features
Profiles
Q&As
Product Reviews
Listicles
Style Guides
Newsletters
Packaging Copy
-
Copywriting
Product Descriptions
Press Releases
White Papers
Staff Bios
Email + Website Copy
Branded Copy
Push Notifications
Taglines
-
Branded + Social
Branded Campaigns
Short Form Videos
Social + Content Strategy
Social Media Copy
Brand Consulting
-
B2C & DTC
Web Markups
Homepage Heroes
Calls-to-Action
Taglines
Radio/TV Commercial Copy
Selected Clips
(Because I Can’t List all 2,000 Here!)
Branded:
-
How Sephora Is Giving Black Beauty the Credit It Deserves
Sephora
-
I Get Asked About My Reading Glasses Daily—They’re Under $30 and Are Loved by Oprah
Peepers
-
The Coolest Gifts From Nike That Should Be at the Top of Everyone’s Wishlist
Nike
-
14 Best Hair Styling Tools Tried and Tested By A Haircare Expert
QVC
-
This Albany Park Sofa Stood Up to My 2 Kids, 2 Pets, and Husband (and Still Looks Great)
Albany Park
-
The Pura 4 Saves Me *So* Much Money on Candles (and Gets Me So Many Compliments on How Good My House Smells)
Pura
-
The Best Hair Tools to Shop at Sally Beauty, According to a Beauty Editor
Sally Beauty
-
How to Make Healthy Smoothies You and Your Kids Will Love
Mooala
Commerce | Gift Guides:
-
The 20+ Best Wellness Gifts From Nordstrom to Give Everyone on Your List
Consider your holiday shopping done!
-
18 Stocking Stuffers Perfect for the Beauty Lover in Your Life
From travel-sized skincare to mini makeup palettes!
-
15+ Spellbinding ‘Wicked’ Gifts Every Fan Will Love For Good
These gifts are pure magic!
-
The Best Amazon Pantry Buys For Your Snack Stash
Kids and snacks are like peanut butter and jelly – they go hand in hand.
-
Forget Flowers—12 Stunning Jewelry Pieces for The Chic Mom In Your Life
She’s not a regular mom, she’s a cool mom.
-
11 Drunk Elephant Skincare Products That Will Have You Saying, “Take My Money Now”
You’ll want to drop the F-Balm every night.
-
These 20 Beauty Advent Calendars Are the Gifts That Keep on Giving
Forget chocolates—these are the decadent treats you deserve.
Product Reviews:
-
6 Ellis Brooklyn Fragrances, Ranked by a Perfume-Obsessed Beauty Editor
If scents could talk.
-
Is Augustinus Bader's The Rich Cream Worth It?
It’s more than *just* a moisturizer.
-
This Red Light Therapy Device Turned Back Time on My Neck and Décolleté
So long, turtlenecks.
-
I Tested Dr. Jart's Cicapair Color Correcting Cream & The Results Are Shocking
Is it really worth the hype?
Expert-Vetted Roundups:
-
The Race to Become the Next Status Laundry Detergent Is On
Who will become the next big name in fancy suds?
-
5 Luxury Makeup Brands That Have Our Stamp of Approval
From classic to new, these brands provide more than just a coveted label.
-
Blue Beauty Is the Growing Movement You *Should* Be Watching
Spoiler alert: It has nothing to do with color trends.
-
3 Concealers That Deliver Creaseless Coverage for Mature Skin
You’re getting better with age—so should your concealer.
Interviews:
-
Scarlett Johansson on Her New Brand, Go-to Products, and What Beauty Means to Her
Meet the classic white T-shirt of skincare lines.
-
Selena Gomez’s Makeup Artist Reveals How to Recreate the “De Una Vez” Music Video Look
We’re swooning over the singer’s ethereal Frida Khalo-inspired makeup.
-
After This Mom Recovered From an Eating Disorder, She Changed Her Career to Help Other Women
She shares lessons of self-acceptance she wishes to pass down to her daughters.
-
Gucci Westman Spills Her Makeup Bag Essentials
The Westman Atelier founder shares her curated essentials.
Culture:
-
Is Weed the New Wine?
Why moms are swapping chardonnay for CBD.
-
Black Mothers Are Dying at an Alarming Rate
Here’s how you can be an ally.
-
5 Beauty Trends the Kardashians Popularized and Who *Actually* Deserves the Credit
Keep up with the real trendsetters.
-
The Unrelenting Power of Hoop Earrings In Black and Latinx Communities
And why they’ll always remain a cultural currency.
Influencer Campaigns:
Film & TV:
-
The Cast of ‘Vida’ Reflects on the Power of Having Latinos in Front of & Behind the Camera
-
40+ Nostalgic Family Movies From the ’80s to Watch With Your Kids
-
We Talked to an Immigration Attorney About ‘Orange Is the New Black’s ICE Storyline
-
Remembering When A.C. Slater Became a Chicano Activist on ‘Saved by the Bell’
Food & Drink:
-
10 Latin-Inspired After-School Snacks That Kids Can Help Prepare
-
15 Delicious Kid-Friendly Recipes From Latinx Food Bloggers
-
Chefs Bring Storytelling to Life Through Carefully Considered , Beautifully Presented Dishes
B2B + DTC:
-
![]()
Catalogue Work
-
![]()
Push Copy Notifications
-
![]()
Calls to Action
-
![]()
Product Copy
-
![]()
Email
Bring your brand's message to life through the power of words.
A great editor has the ability to transform a brand's vision into compelling content that engages and resonates with its target audience. By fusing SEO, content strategy, and a commitment to storytelling, we can successfully execute a plan with precision and creativity.